Resources & Insights
Expert strategies and insights from 30+ years serving hundreds of dealership rooftops
What Should a Dealership Pay Per Lead?
There is no benchmark worth quoting, because cost per lead is two numbers multiplied together and most dealers only ever work on one of them. Here is the arithmetic, and how to find your real number.
What a Dealership Actually Needs to Advertise
Which channels earn their place, which ones are usually sold to dealers who do not need them, and how to tell the difference at your own store.
Your Website Vendor's Marketing Arm, or a Separate Agency?
The bundle is convenient and the separation is accountable. We sit on both sides of this question, so here is the honest case for each — including when you should not buy both from us.
How to Tell If Your Dealership's Ad Agency Is Actually Working
Most dealership marketing reports are built to look good rather than to be checked. Five questions that separate an agency producing results from one producing reporting.
Is RVDA Worth Joining? A Comprehensive Analysis for RV Industry Professionals
Explore the benefits, costs, and value of RVDA membership for RV dealers. Make an informed decision about joining the Recreational Vehicle Dealers Association.
What Does RVDA Do for RV Dealers?
Discover how the Recreational Vehicle Dealers Association supports RV dealers through advocacy, education, and industry resources.
AI-Powered Dealership Websites: What Actually Changes
Dealership websites have been digital brochures for two decades. What AI actually changes, what it does not, and the questions to ask any vendor selling it to you.
How Powersports Dealers Can Get Real ROI From a Trade Show
A trade show is a real investment of time and money. How to prepare, prioritise on the floor, network deliberately, and - the part most dealers skip - actually implement what you learned.
Five Powersports Marketing Trends That Actually Matter
AI customer interactions, performance over brand awareness, video-first content, hyper-local advertising, and data-driven inventory marketing - what each one means for a powersports dealership.
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