Optimization involves making pages readable to search engines (spiders) and emphasizing key topics related to your content. Before pages can be optimized, research must be done to determine which keywords to target. This involves finding relevant keywords, determining their popularity, assessing the amount of competition, and deciding which keywords can be best supported with quality content. Often the same keywords place in the meta tags of the web site can be used in pay-per-click search engine campaigns.
Wheeler Advertising looks at the following components:
Site Content (is it valuable to viewer?)
Site Links (links to sites which provide complementary information)
Site Design (can the 'spiders' read the content)
Search Engines and Directories Use Different formulas for determining Ranking - and formulas change and are updated regularly. They are based on a variety of key items such as: Keywords/Metatags, Titles & Descriptions, Text Content, Link Popularity, etc ...
Our Six Step Process Makes Search Engine Optimization Work for You!
We issue a REPORT on your current search position against both organic and paid searches.
We will CRITIQUE YOUR SITE and report problems that prevent better SEO.
We will work with you to develop your Ideal KEYWORD listings in your category, this is vital to your ranking.
We will revise your site, adding necessary elements
We will SUBMIT the Improved Site to the search engines.
We will provide a MONTHLY REPORT.
DID YOU KNOW?
Email response rates are 15%
vs. 1% for Direct Mail.
“White-list” status ensures complete delivery to all the top ISP’s like Yahoo, AOL, and MSN!
According to DoubleClick, Permission-based emails [75%] were the preferred method to communicate with customers, compared to direct mail [25%] and telemarketing [0%].
