• Dealers use own staff.
• Dealer pays for only those cars sold during the period of the campaign.
• Dealers have the opportunity to create an ‘Exclusion List’ of buyers that will be exempt from the program. 
• Dealers pay $397 per vehicle sold.
• Dealers pay a $2,994 licensing fee to purchase lifestyle, behavior and other data reports critical in identifying prospects.  There is a guarantee on this amount.
• Dealers pay only on matches between the Pay-For-Performance prospect’s list and actual units sold during the campaign. 

Features

• Dealers budget the number of cars to be sold.
• Dealer’s expense is capped at the budget number.
• Dealers can choose between a 6 week campaign or a 12 week campaign.

How It Works

• State-of-the-Art analytics will analyze the Dealer’s sales and service database to identify prospects that are in the “buying cycle”.
• Lifestyles and behaviors analytics will be used to identify additional prospects in the market place that matches the profiles of the Dealer’s best customers and are in the “buying cycle”.
• Multi-channel marketing using emails, postal, phone calling, and websites offering a compelling “call to action” message.  Each message is personalized.
• Prospects will be marketed to multiple times during the campaign.
• All leads are directed towards the Dealership’s sales staff.
• Dealers will receive hands on advice on the best practices for a successful campaign.